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Lindberg frames: A unique Danish design

Lindberg is a Danish eyewear brand that was founded in 1986 by Henrik Lindberg, an architect, and his father, Poul-Jørn Lindberg, an optometrist. The brand came to being because Lindberg Senior and Junior wanted to create eyewear that was both stylish and comfortable to wear, using innovative design techniques and high-quality materials.

Within one year of the brand’s first pair of Lindberg frames, Lindberg’s titanium glasses received a royal seal of approval from Queen Margrethe and Prince Henrik of Denmark.

Thanks to the design prowess of its cutting-edge research and development team, Lindberg frames are constructed without any screws or rivets. The brand’s razor-sharp focus on Danish design tradition and continuous innovation have enabled Lindberg to win a staggering 112 internationally renowned design awards to date, including the prestigious Red Dot Design Award.

Lindberg: A luxury brand

In 2021, Lindberg became part of the Kering Eyewear family, which is part of the global luxury group Kering. Kering Eyewear designs eyeglasses and sunglasses for 16 luxury, fashion and lifestyle brands, including Gucci, Saint Laurent, Cartier.

This acquisition is a testament to Lindberg’s rightful place as a designer of ingenious eyewear that is functional and aesthetically pleasing. Lindberg eyeglasses are reputed for being incredibly strong and flexible, yet feather-light and extremely comfortable as though you were not wearing anything at all!

A sustainable brand of eyewear

Lindberg has a unique approach to sustainability. The company only uses responsibly sourced materials and doesn’t adopt any mass-production practices. Each pair of Lindberg eyeglasses are individually handcrafted and numbered to maintain a very high level of quality control. All designing and manufacturing are carried out in-house.

5 Lindberg brand strengths

Lindberg frames are popular for several reasons:

Minimalist design: Lindberg’s brand ethos is centered around the idea that “less is more.”

Lindberg eyeglasses have a minimalist design that appeals to many people who want a classic, timeless look. The frames are thin and lightweight, which makes them comfortable to wear for extended periods.

Customizable options: Lindberg’s proprietary modular manufacturing system enables the customization of certain eyewear elements, such as lens shapes, material, colors, textures, etc.

High-quality materials: Lindberg eyeglasses are made from high-quality, durable materials and precious materials, such as titanium, gold, platinum, buffalo horn, fine wood, and diamonds. Lindberg eyeglasses can be worn for years without needing to be replaced.

Innovative design: Lindberg eyeglasses feature a patented titanium hinge design, superbly engineered details, and eclectic mixes of materials for one-of-a-kind looks.

Maximum versatility: Lindberg eyeglasses are available in a wide range of contemporary round, square and oval shapes. The brand prides itself in offering a “fit for any face shape.”

Has the brand story of Lindberg frames and Lindberg eyeglasses intrigued you? You can explore our eyewear collections today or book an appointment with one of our opticians for personalized service.